Turkish influencer Ekin-Su Cülcüloğlu has been announced as an ambassador for hair extensions brand Beauty Works, following in the footsteps of previous ambassador Molly-Mae Hague, launching her first edit October 11.

The 2022 Love Island winner announced the news on Instagram, posting 'My hair has always been so important to me, it gives me confidence and Beauty Works products have always been the go-to for me... This is a pinch me moment and I wouldn’t have been able to do it without all of you. Your support never goes unnoticed. I can’t wait for you all to see what we have in store 😍'.